Seismic

We ignite growth

Seismic is the global leader in enablement, which equips customer-facing teams with the right skills, content, tools, and insights to grow and win – helping organizations engage customers, enable teams, and ignite revenue growth. From the world’s largest enterprises to startups and small businesses, more than 2,000 organizations around the globe trust Seismic for their enablement needs.

Deliverables

Web Redesign

Design System

How it started

In February 2022, we partnered with Seismic to revamp their website. Our main challenge was completing the mockups within a tight 10-week deadline while working closely with important stakeholders and staying true to the established brand guidelines.

Market Analysis

While our competitors assert they hold the #1 position in the Enablement space, reports from trusted sources like G2, Forrester, and Double Check Research tell a different story. Additionally, despite Seismic's recognition as a global leader in the industry, feedback from potential customers indicated that our products were perceived as outdated and difficult to navigate. To address these challenges, our goal for the website rebrand was to effectively and transparently answer the question: "Who is Seismic, and what do we do?" We aimed to clearly communicate Seismic’s leadership in the Sales Enablement category by creating a dynamic online presence that features visually engaging statistics, insightful case studies, and captivating videos and images of our products.Seismic's

Design Process

Throughout the website redesign process, we collectively established a design system within Figma. This strategic approach empowered our designers and developers to collaborate more efficiently and maintain consistency across all web pages. Our primary reason for implementing this design system was to minimize the time spent on designing and building the pages, allowing us to meet our deadline while also creating a scalable design framework for future projects.

The accompanying video showcases our process of creating breakpoints for components using the Seismic Design Library, illustrating our commitment to innovation and user experience.

This rebrand not only reinforces Seismic’s positioning in the industry but also establishes a compelling digital platform that effectively communicates our leadership and enhances user engagement.

Results

Results

Redesigned 50+ pages, launched the first search feature on the site, and created a design system within a 10-week timeline.
56% (16% organic) increase in bookings y/y.
32% increase in demo requests in the last six months compared to pre-redesign.
The bounce rate average time went down by 26.43% compared to our 2021 rate.

Redesigned 50+ pages, launched the first search feature on the site, and created a design system within a 10-week timeline.
56% (16% organic) increase in bookings y/y.
32% increase in demo requests in the last six months compared to pre-redesign.
The bounce rate average time went down by 26.43% compared to our 2021 rate.